Mobile Marketing - The Event 25.06.2013

Selected topics and speakers for the IPM Mobile Marketing Conference, June 25th 2013


Arrival and coffee


Becky Munday, Chairman, IPM


Introduction by Conference Chair
Alex Meisl, Founder and Chairman, Sponge and former UK Chairman of the Mobile Marketing Association, will outline the day’s presentations.

9.50 10.20

Key note speech: Google vision for mobile
Ian Carrington, head of mobile and social advertising for Google UK & EMEA, will outline some of Google's plans for mobile services. He will also explore how Google’s new search offerings should drive consumer engagement and support promotions, with examples drawn from recent brand activity.

10.20 10.45

How Domino’s uses mobile for promotions
Mobile is a critical sales platform for Domino’s UK, accounting for 60m in annual sales. Domino’s has focused on building the right mix of promotional tactics. But as the category becomes increasingly competitive, Domino’s is building for ‘mobile next’, including local marketing, loyalty, product discovery and measuring the influence of mobile across channels. Nick Dutch, head of digital, Domino’s Pizza Group and Mark Holden, Head of Futures at Domino’s agency Arena Mobile, will explore the challenges and opportunities.

10.45 11.10

Creative challenges for mobile promotions
Ben Scott-Robinson, ex-founder, We Love Mobile and freelance creative director will explore the creative challenges involved in creating mobile promotions. Are marketers who just adapt content from other channels are missing the point of mobile, damaging their brands and failing to fully exploit the channel's power?

11.10 11.40

Coffee break

11.40 12.05

Mobile: the shopping centre experience
Myf Ryan, General Manager Marketing UK and Europe for Westfield, and Henry Lawson, chief executive of mobile insights specialist nFluence, will explore how new techniques like gamification can be used to better understand the consumer and deliver a more compelling and engaging shopping centre experience.

12.05 12.30

Why real-time mobile marketing is the ultimate game-changer
Andrew Morsy, UK Sales Director for StrikeAd will explain the advantages of using real-time advertising in the mobile space to engage with consumers and maximise the ability to target relevant promotions to specific audience segments at the right time.

12.30 13.00

Mobile loyalty for FMCG
Paul Ferron, digital manager for Seven Seas, part of Merck, will talk about why mobile is important in creating loyalty for brands, with reference to Seven Seas Zest for Life, and Merric Mercer from Hive, which operates the platform which Seven Seas uses, will outline the digital ecosystem needed to support brand loyalty and how mobile will impact it.

13.00 14.00


14.00 14.25

Engaging shoppers via the mobile channel
Matthew Maxwell, creative director of digital agency Sponge, will explore how brands and retailers can engage with the modern mobile shopper.

14.25 14.50

Mobile rich media and engaging the audience
Jonathan Milne, General Manager Europe for Celtra and James Chandler, Head of Mobile for Mindshare will talk about how brands can use rich interactive mobile display advertising and content to drive engagement with promotional campaigns.

14.50 15.15

'Lean' - the new approach to re-imagining brand promotions

As the 'velocity' of technological change (in particular mobile technology) increases, brands are being forced to react to rapid changes in consumer behaviour and its impact on their business models. Many are turning to mobile sector to help them re-imagine how they can engage with their customers in the future. Kieran Bourke of Mobext explores some of the mobile methodologies being adopted and shows examples of how brands are developing new ways to activate the hearts and minds of consumers.

15.15 15.45


15.45 16.10

Mobile couponing and mobile loyalty
Graham Halling, commercial director of mobile loyalty and couponing platform Shopitize, will explore how mobile offers unique strengths in delivering activation, engagement, behaviour-change, behaviour reward and real-time data and insights.

16.05 16.30

To 2015 and beyond!
Paul Berney from the Mobile Marketing Association will look at the latest developments in mobile communications and at next generation devices, to try and predict how consumers will be using mobile in their everyday lives in the future and the opportunities brands might have to interact with them.

16.30 16.45

Chair’s round-up and sign off